Shopify Store Migration vs Cart2Cart
Last updated August 2026
Cart2Cart is an automated shopping cart migration service. Here's how it compares to Shopify's built-in Store Migration tool.
Key differences
When to use Shopify Store Migration
Simple product/customer migration onlySupported platforms (WooCommerce, BigCommerce, PrestaShop, etc.)Budget-constrainedComfortable with CSV data preparationSmall catalog (< 1,000 items)When to use Cart2Cart
Need automated data transfer (no manual CSV work)Migrating from unsupported platform (VTEX, Tiendanube, etc.)Need order history, reviews, CMS pages migratedWant minimal technical involvementNeed delta migration (migrate changes after initial transfer)Large catalogs requiring enterprise supportCart2Cart advantages
**85+ platforms** — Far more than Shopify's 8 supported platforms**Automated** — No manual CSV preparation or column mapping**Delta migration** — Migrate recent changes after initial transfer without downtime**Product reviews** — Migrate reviews with ratings and customer data**CMS pages** — Transfer content pages, not just products**Taxes and coupons** — Migrate tax rules and discount coupons**Support** — Live migration assistanceCart2Cart disadvantages
**Cost** — Not free; pricing scales with entity count**Third-party access** — Requires API access to both source and target stores**Less control** — Limited ability to transform data during migration**Not ongoing** — One-time migration service, not a recurring data toolMigration scenarios
Simple WooCommerce store
Use Shopify's free Store Migration tool. Products, customers, and categories transfer well.
Magento store with configurable products
Cart2Cart handles the configurable→variant mapping better than Shopify's CSV-based tool. The automated approach reduces mapping errors.
VTEX or Tiendanube store
Cart2Cart is the only automated option. Shopify has no native migration for these platforms. Cart2Cart supports data extraction via API.
Store needing review migration
Cart2Cart can migrate product reviews. Shopify's native tool cannot. Matrixify is another option for reviews via CSV.
Large catalog with complex data
Cart2Cart with delta migration: migrate the bulk of data, then run a delta to capture changes made during the migration setup period. This minimizes downtime.
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