Shopify Store Migration vs Matrixify

Last updated August 2026

Matrixify (formerly Excelify) is a Shopify app for bulk data import, export, and migration. Here's how it compares to Shopify's built-in Store Migration tool.

Key differences

When to use Shopify Store Migration

Simple stores with standard product data

First-time Shopify migration

Budget-constrained migration (free)

Small catalogs (< 500 products)

Platforms with Store Migration app support (WooCommerce, Wix)

When to use Matrixify

Need to migrate order history

Complex product data with custom fields

Large catalogs (thousands of products)

Need metafield migration

Require scheduled/repeat imports

Platform not supported by Shopify's native tool

Need to bulk-edit data in Excel before import

Want to export data for backup/reporting

Migration workflow comparison

Store Migration workflow

1. Export CSV from source platform

2. Upload to Shopify admin → Import data

3. Map columns to Shopify fields

4. Shopify imports the data

Matrixify workflow

1. Export data from source platform (any format)

2. Prepare Excel/CSV with Matrixify's template

3. Upload to Matrixify in Shopify admin

4. Configure import options (update vs create, metafields)

5. Matrixify processes the import with detailed logs

Matrixify advantages

**Order history** — Full order, transaction, and fulfillment import with customer association

**Metafields** — Import custom fields as Shopify metafields

**Bulk editing** — Export your Shopify data, edit in Excel, re-import

**Scheduled jobs** — Automate regular imports/exports

**Detailed logs** — See exactly what was imported, skipped, or failed

**Large files** — Handles up to 5GB files (Store Migration limits to ~15MB)

Matrixify disadvantages

**Cost** — Metered pricing can be expensive for large migrations

**Learning curve** — Excel template format requires careful preparation

**App dependency** — Unlike the native tool, Matrixify is a third-party app

**Not migration-specific** — It's a general data tool, not optimized for platform-to-platform migration

Which is right for your migration?

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