Last updated August 2026
Wix Stores is an ecommerce add-on to the Wix website builder. Its product data model is simpler than dedicated ecommerce platforms, which makes basic migration straightforward, but Wix-specific features like Wix Bookings, Wix Events, and Wix Blog have no Shopify equivalent.
The Store Migration app can import products (via CSV or account connection), product images, and customer records from Wix.
| Entity | Wix | Shopify |
|---|---|---|
| Products | Flat product model with options for variants | Product with up to 3 options, 2,048 variants, metafields |
| Variants | Product options (size, color) with per-variant price/stock | Variant with SKU, price, inventory, barcode |
| Categories | Collection-based grouping, flat | Collections (manual or smart), no deep nesting |
| Customers | Site members with contact info | Customer with addresses, tags, metafields |
| Orders | Order with line items, payment, shipping, fulfillment status | Order with line items, fulfillment, payments |
| URLs | /product-page/slug or /category/slug (Wix routing) | /products/slug, /collections/slug |
Platform-specific guidance for the most common Wix to Shopify migration issues:
These technology indicators can identify a Wix storefront:
wix, Wix, wix.com, _wixGet a free assessment of your migration complexity, known risks, and recommended approach.
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